The platform is rolling out a fresh option that enables them to cut down on the volume of AI-created content appearing in their feeds. This step comes as the company disclosed that it now features more than 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale release. This advancement coincides with a increase in AI content, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we want to provide users the option to see more or less of that, based on their own preferences,” said a platform representative.
Scale of AI Content
TikTok announced that there are presently 1.3 billion videos on its app labeled as AI-generated. Collectively, over 100 million pieces of content are added to the platform every day, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they see by using the topic control setting in the platform and choosing the AI content topic. Further subjects that are already be controlled under the tool encompass news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to tag “realistic” AI-made content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
Furthermore, the app will now add an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is also introducing a $2m AI literacy fund for experts and institutions to produce learning resources about using AI responsibly. This project will benefit charitable organizations focused on teaching computer science.
Content Safety Approach
TikTok has defended its content review process, during discussion over proposals to make redundant a large number of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content before it gets reviewed by staff. The company reported a notable drop in shocking and graphic content seen by safety staff over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
